Our recent survey (see previous blog post) found that as many as half of visitors will leave a website immediately if they encounter a bug – and that will be costing you money.
With the incredible pace of technological development today, there is huge and ever increasing range of devices and browsers being used by the millions of people surfing the web every minute.
Any one visitor, however, typically browses from a limited number of devices and programs. This means that many website owners are happy with their website but are not aware that it may offer a very different experience for other visitors.
Testing your website on different devices and browsers is not as difficult as you think, and you do not need to have access to every device to do it. There are many useful sites such as https://crossbrowsertesting.com/ and http://www.browserstack.com/ that will help you.
Imagine that your website works perfectly in Google Chrome on a tablet. Assuming you have a Google analytics account set up with specific goals, you will be able to measure the conversion rate against these goals, for example 10%.
If you were to then examine the same for Internet Explorer 10 and found that the conversion rate was just 5%, you can quickly see that money is being lost.
Let’s say that your average transaction is £25 and you have 200 transactions per month in Chrome with a total value of £5,000. Finding and fixing a simple bug in Internet Explorer could see you increase your monthly income by £2,500. Now repeat that for a bugs on a few different browsers.
Last but not least, it is worth noting that there are also intangible benefits to having a bug free website, namely trust and credibility. Whilst it is hard to give these a specific value, they have a huge influence on factors such as conversion, returning customers and also your business image and reputation as a whole.
To learn more about how the team of developers and conversion optimisation experts at Pop Creative can help you generate more revenue from your website, call us now on 01691 662712 or contact us online here for a quick response.
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