5th Mar 2018 Author: Adrian Grindley

What we do to optimise your website

Are you worried that your website isn’t performing to its best ability?

It is very important that your website is kept optimised as it is often the first contact people will have with your business. We can take care of this for you!

We will optimise your website by taking care of many different areas surrounding the site, ensuring it is a part of your business that you’re proud to show off.

Support

Pop Creative believe in working closely with you to optimise your site. We welcome you to come to us with ideas and job requests for us to action and offer all of our clients 24/7 customer support. Using a very effective ticketing system, we guarantee a response to each ticket raised within a matter of hours. We will make sure you are kept updated throughout the progression of each ticket.

User Experience Testing

We make sure we have a broad understanding of your website and what users are doing during their visit. Using heatmaps, we can view clicks, taps and scrolling behaviour. We set up recordings of real website visitors in order to gain an accurate picture of what visitors are doing. Also, we set up conversion funnels, run website surveys and recruit people to let us know what issues they are encountering.

Performance Optimisation

Your website will be constantly monitored and tested by us to find areas that we can develop. Whether it’s through big or small changes, we will refine a page to improve its conversion rate. By carrying out the User Experience Testing, we can pinpoint the areas that need improving and will often run A/B Split testing to see which version of the page is performing best.

Security

A big part of what we do is to maintain the security of your website. We perform regular software updates, make daily site backups and carry out security audits. These tasks are critical for making sure your website continues to run securely and smoothly. A website that is running out of date software will be more open to security breaches.

Website and Email Surveys

Collecting the opinions of real-life website users can be crucial to optimising your site. We use on-site surveys to collect feedback from your potential customers. By asking questions such as “Did you find everything you were looking for today?” gives the customer the opportunity to give you valuable feedback, just like it would in a physical shop. We can also send out email surveys once people have made an enquiry or purchase.

SEO

We have put together an on-site SEO checklist that we follow for all of our websites. We will go through all of your pages and ensure that they are correctly optimised for your target keywords. This is an essential and integral part of SEO. By monitoring your targeted keywords, we can make amends to areas such as titles and headings to boost your rankings.

If you would like more information on Pop Creative’s monthly packages, click here or click here to schedule a call with us.

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